Blink – a decision making skill?

Blink provides an opportunity to look on how you can begin to understand your instincts and trust them in time. Now days, cognitive speed is necessary in almost all the occupations, especially it is playing crucial role in the new wave of IT industry, but what if you could hold the power trust your instincts not only professionally but personally as well? If this is the case you can definitely avoid a lot of surprises and not to forget miseries!

This book is about the first two seconds of perception of something new - 'rapid cognition'. The intriguing theme is that, in some cases, our instinctive, immediate reactions can deliver better judgments and decisions than days and weeks of rational analysis.

If you have already read, Gladwell’s first book - Tipping Point you can point out very clearly on how he has used examples, case studies to illustrate and present his views artistically. He continues the same trend in his second book also.

The most notable example is about the historian who could not explain ‘why’, but he his able to judge the statue is fake even the detailed expert analysis of the statue proved that it is genuine. As you follow up more examples and the case studies, one thing will be very clear, some times less information leads to better results!

Gladwell knows how to connect these examples, and he use the term – ‘thin slicing’ to define it. This way he tells how we make decisions in subconscious based on few information’s. He tries to give one constant message trough this book i.e. thin–slicing, rapid cognition should be taken seriously in a way to say – positive as well as negative potential!

This book will be the great asset for people especially - sales and marketing guys; this will serve as a potential reminder that first impression counts!